In an era when people are tired of being talked to and sold to, people want real connections with brands. But how do you nurture the connection? By telling the story of your company. In your story, you can easily humanize your brand and explain who you are, what you do, and how you can support others. The better you do this, the better you can stand out and take your place on the market (among other benefits). It makes a lasting impression on the people when they can relate to the product. Even online scratch cards are also customized and advertised according to the player’s preference.
The value of your brand story
But when it comes to storytelling, just because you create content does not mean you are effectively telling your story. Unfortunately, many brands are trapped in the quantity over quality mindset, forsaking compelling storytelling for product-centric content that doesn’t connect. Telling your brand story is crucial for marketing, but it can also improve your bottom line. It is that learning to tell a good brand story is the key to success regardless of your product or industry. You can follow this simple guide to tell a story that is interesting, engaging, and memorable. But first, let’s dive into what makes a story interesting, and why it’s so damn effective.
The Keys to a Great Brand Story
Of course, to do this well, you need to understand what makes a brand story (specifically your brand story) impactful.
- It is meaningful.
- It is personal.
- It is emotional.
- It is simple.
- It is authentic.
How to tell your Brand Story
You can do the following to ensure you are telling stories that accurately reflect your brand and align with your long-term goals.
Know your own story
One of the biggest barriers to telling your brand story is not understanding your brand. Without this clarity, it’s difficult to tell the right stories in the right way. So, before you start brainstorming ideas, it’s important to go back to basics. Once you have a clear idea of who you are and what you are trying to do, then you can begin to examine the stories that will help you communicate that.
Brainstorm brand story ideas
No matter your product, service, or industry, you have an interesting brand story. Sometimes you just need to take a step back and look at your day-to-day business. When you are trying to come up with ideas, we find it helpful to brainstorm around specific aspects of your brand.
Craft your message Architecture
Brand storytelling is more subtle than what your company is saying. Your company’s message architecture is far from coincidental. It takes careful strategic planning to position your strategic planning. You need to focus on getting your messaging just right. You need to craft your company’s message architecture to underscore all of your brand communications.
Choose your words wisely
What you say is just as important as how you say it. You have to make sure that you are using the tone, voice, and communication style that your audiences value most. If you are speaking to an audience of millennials, for instance, they tend to embrace a casual, conversational tone and style, more so than an audience of baby boomers would.
Unify your on-site and off-site presence
Your company’s story, message architecture, and brand identity should follow your team members everywhere from on-site blog posts to PR opportunities in major media channels. You need to keep your company’s identity as unified and consistent as possible. The image you share with the world should be a genuine, authentic, and transparent view into your organization.
Important Things to keep in mind
- Brand storytelling is a technique that can reinforce human to human connections.
- Stories can give your brand a powerful voice, regardless of whether you’re running an enterprise organization, small business, or startup.
- Storytelling is medium-agnostic. Tell your story through blog posts, customer help centers, about pages, videos, or infographics.
- You need to formalize your brand story to create connections both on and off your web, particularly if your company is actively developing a PR strategy.
- It’s all about how you convey your message and how you relate to your target audience.
- Storytelling concepts are vague, abstract, and difficult to plan. You have to depend on card sorting exercises, message design charts, and brand style guides to express and scale your plan through teams.
Conclusion
Brand stories are cross-functional commitments that should guide your entire organization. Your sales team, engineers, product managers, executives, and entry-level professionals should all have a hand in articulating your brand’s messaging.
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August 18, 2020 at 11:50PM
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Importance of Communicating Your Brand Story in a Proper Manner - Big Easy Magazine
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