LinkedIn has launched LinkedIn Stories worldwide, an opportunity for individuals and company pages to publish photos and short videos via the mobile app. Can the feature bring a little Instagram glamour to the networking platform?
What does LinkedIn Stories look like?
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The Instagram-style format will enable brands to reach out to members using photos and videos of up to 20 seconds in duration, offering a more casual and immediate way to share news, insight and highlights.
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Such posts will only be viewable for a 24-hour window and represent efforts by the professional network to capitalise on the popularity of video as part of a shift in emphasis towards visual mediums and mobile.
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From today, members and brands will also have the ability to incorporate text and customised work stickers in Stories.
Have any brands used it yet?
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Brands have been quick to utilise Stories in trial markets across France, the US, Brazil and others, spurring the creation of new content.
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Fashion house Christian Dior Culture employed Stories posts to communicate behind the scenes shots from Paris Fashion Week in September.
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Other uses of the new format by early adopters include revealing competition winners, providing insights into ‘making of‘ new products and hosting audience Q&A‘s.
OK, anything else?
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The new tool also offers job seekers and experts the ability to post temporary content and is designed primarily to share ‘lightweight conversations related to your work-life‘ which don't need to be preserved for posterity.
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Career advisers will also benefit from the ability to share spontaneous advice and stories for job seekers.
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Tom Pepper, head of marketing solutions UK, Ireland & Israel at LinkedIn, said: “LinkedIn Stories offers an authentic and visual way for them to do so.“
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Pepper added: “We believe Stories can become an integral part of brands’ communication strategies. My advice to any brands looking to experiment with Stories is – just do it! The great thing about Stories is that they don't have to be slick or overproduced – as long as they are authentic and match your brand and audience.”
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LinkedIn is a business and employment-oriented social networking service that operates via websites and mobile apps. Launched in 2003, it is mainly used for professional networking, including job post...
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